PRIDEBOWL was created by Aaron Goulding (vocalist and writer from Newport Beach, California), Henrik, Stefan, Oskar and Martin who are all from Varberg, Sweden. The band took form by the end of September, 1994 and within a couple of months their demo tape, titled “Ambitious Ways” was completed.The sound of PRIDEBOWL can be said to be speedy, melodic punk-rock with serious, explosive lyrics and catchy rhythms. PRIDEBOWL simply means to roll with your pride, no matter what tries to bring you down. Basically, ”keep your chin up, the bad never lasts as long as the good” and ”value yourself or no one else will.”